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Open Africa Routes - Discover Safe Social Distancing Routes. South African safe social distancing routes provide a great platform for exploration, often allowing you to take the byways and not the highways, to find the lesser-known gems of the country and enjoy the wide open spaces.

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Community Organisation

Open Africa is a social enterprise that works with small businesses to establish rural tourism routes that offer travellers authentic experiences while generating income and jobs for local people.

A social enterprise that helps people see what is unique and valuable in places outside of the city. We work together to revitalise rural communities in Africa.

We explore the continent to bring you real, local experiences where you meet the people of Africa. #WeOpenAfrica

A social enterprise that helps people see what is unique and valuable in places outside of the city. We work together to revitalise rural communities.

Our self-drive travel routes (similar in concept to wine routes) are marketed to travellers who, by travelling along a route, support local enterprises, thereby creating and sustaining jobs.

To date 64 self-drive travel routes across six countries support 2,500 businesses and employ 28,000 people.

We work with communities to:

  • Link existing community-based tourism businesses (e.g. accommodation providers, tour guides, local artisans) into off-the-beaten track, self-drive routes, clustering travel attractions in an area for travellers to explore;

  • Identify enterprise opportunities along a route and match them with potential or existing entrepreneurs willing to take these up;

  • Help develop the business concept, product development and branding, as needed;

  • Build capacity through training workshops and mentorship programmes using specialised partners as needed; training varies per project, but can include the development of technical, entrepreneurial and life skills;

  • Create linkages to access markets using Open Africa routes as platforms;

  • Market routes by transferring marketing know-how and skills to local entrepreneurs and showcasing their offering on an innovative travel portal and through other marketing initiatives;

  • Install monitoring and evaluation tools to track route challenges and outcomes; 

  • Enhance conservation through monitoring of a flagship plant or animal species along a travel route, educating local people about their environment as a potential wealth creator.

Contact Us


Call now
  • 021 481 2898


Get directions
Suite 3A
8 Dean Street
Cape Town
South Africa

Business Hours

Mon:8:00 AM – 5:00 PM
Tue:8:00 AM – 5:00 PM
Wed:8:00 AM – 5:00 PM
Thu:8:00 AM – 5:00 PM
Fri:8:00 AM – 5:00 PM
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